My Services

With 30+ years in cybersecurity, technology, and media, I help companies connect what they’ve built to the audiences that need it. From translating technical features into business outcomes to building targeted campaigns and creating content that drives decisions, I bring a mix of strategic thinking, creative execution, and real-world experience.

As a CISSP-certified technologist, journalist, and podcast host, I know how shape solution messages that resonate—and how to guide teams through the go-to-market process toward repeatable results that scale.

  • Turn product features into business value. Reach the right people. Close the right deals.

    Bringing a cybersecurity or tech product to market isn’t just about messaging—it’s about making your solution matter to the right stakeholders at the right time.

    I work with founders, marketers, and sales teams to design and execute go-to-market strategies that connect product capabilities to real-world business outcomes. This includes:

    • Translating technical features into value-based narratives tailored to specific industries, use cases, and buyer personas

    • Identifying and targeting the right decision-makers and influencers—from CISOs and IT leaders to compliance officers, risk managers, and procurement teams

    • Creating persona- and sector-specific collateral that speaks their language, solves their problems, and builds trust

    • Designing full-funnel campaigns to generate interest, engage prospects, and move them through the buying process

    • Enabling your sales team with strategic positioning, objection-handling tools, and win stories grounded in what works—and scales

    • Partnering with sales engineering, solution architecture, and customer success teams to uncover the unique selling points, proof points, and deployment wins that make the story real—and relatable

    Whether you’re launching a new product, repositioning an existing one, or expanding into a new market, I’ll help you build a GTM motion that’s clear, focused, and built to convert.

    Let’s connect the dots between what you’ve built and why it matters.

    Contact Sean to learn more and get started.

  • Make your message matter—across every touchpoint.

    Strong content doesn’t just describe your product—it earns attention, builds trust, and drives decisions.

    I help cybersecurity and technology companies create content that turns technical complexity into business clarity. Working closely with your subject matter experts, I develop marketing assets that support the entire buyer journey—from awareness to purchase and beyond.

    This includes:

    • Core messaging frameworks and narrative development that align your product with customer pain points and outcomes

    • Collateral creation like white papers, solution briefs, case studies, web copy, landing pages, email campaigns, blog articles, and SEO content

    • Top-of-funnel thought leadership that positions your brand and voice in market conversations

    • Mid- and bottom-funnel assets that support sales conversations and accelerate decision-making

    • Integrated content strategies that ensure consistency across campaigns, channels, and audiences

    Whether you’re launching a campaign, rebranding, or scaling your content engine, I’ll help you tell your story in a way that resonates—and converts.

    Contact Sean to learn more and get started.

  • Shape the conversation. Tell stories that stick.

    I write articles that bridge the gap between industry insight and human relevance—translating technical ideas into narratives that resonate with decision-makers, peers, and the public.

    Through my work with ITSPmagazine and other platforms, I cover cybersecurity, AI, risk, innovation, music, and the human impact of technology. I also ghostwrite executive articles, op-eds, and brand pieces that amplify voice, build personal brand, and sharpen message.

    Services include:

    • Feature articles and editorial series exploring key topics in tech, business, operations, and culture

    • Executive ghostwriting for blogs, LinkedIn posts, and contributed articles

    • Brand storytelling that moves beyond buzzwords to substance

    • Narrative development and voice coaching for leaders looking to create a personal brand while owning their message

    If you’ve got a story to tell but need help telling it, I’ll help you say what matters, in a way that matters.

    Contact Sean to learn more and get started.

  • Bring your stories to life—on mic, on stage, or on site.

    Whether in front of the camera or behind the scenes, I design and host conversations that inform, engage, and connect.

    As the founder and voice behind shows like Redefining CyberSecurity, Music Evolves, and Random & Unscripted, I craft and lead interviews that break through the noise, covering everything from AI and cybersecurity to operations, culture, creativity, and innovation.

    I also host and moderate:

    • Webinars and live panels for cybersecurity companies and media outlets

    • On-location podcast briefings at events like RSAC, Black Hat, and industry summits

    • Executive discussions and fireside chats for brand storytelling, customer showcases, or internal customer/product alignment

    • Custom podcast series designed to build audience, brand authority, and ongoing engagement

    Let’s create conversations that people actually want to hear… and remember.

    Contact Sean to learn more and get started.