Advisory Services

Turn product features into business value. Reach the right people. Close the right deals.

Bringing a cybersecurity or tech product to market isn’t just about messaging—it’s about making your solution matter to the right stakeholders at the right time, ensuring your sales team and partners are enabled to succeed in closing the deal.

I work with founders, marketers, sales teams, and channel/delivery partners to design and execute go-to-market strategies that connect product capabilities to real-world business outcomes. This includes:

• Translating technical features into value-based narratives tailored to specific industries, use cases, and buyer personas

• Identifying and targeting the right decision-makers and influencers—from CISOs and IT leaders to compliance officers, risk managers, and procurement teams

• Creating persona- and sector-specific collateral that speaks their language, solves their problems, and builds trust

• Designing full-funnel campaigns to generate interest, engage prospects, and move them through the buying process

• Enabling your sales team with strategic positioning, objection-handling tools, and win stories grounded in what works—and scales

• Partnering with sales engineering, solution architecture, and customer success teams to uncover the unique selling points, proof points, and deployment wins that make the story real—and relatable

Whether you’re launching a new product, repositioning an existing one, or expanding into a new market, I’ll help you build a GTM motion that’s clear, focused, and built to convert.

Let’s connect the dots between what you’ve built and why it matters.

Book a consulation directly with me, or contact me to learn more.

Book a free 20-minutes consultation on ITSPmagazine Studio for even more branding and marketing advisory options.

Make your message matter—across every touchpoint.

Strong content doesn’t just describe your product—it earns attention, builds trust, and drives decisions.

I help cybersecurity and technology companies create content that turns technical complexity into business clarity. Working closely with your subject matter experts, I develop marketing assets that support the entire buyer journey—from awareness to purchase and beyond.

This includes:

• Core messaging frameworks and narrative development that align your product with customer pain points and outcomes

• Collateral creation like white papers, solution briefs, case studies, web copy, landing pages, email campaigns, blog articles, and SEO content

• Top-of-funnel thought leadership that positions your brand and voice in market conversations

• Mid- and bottom-funnel assets that support sales conversations and accelerate decision-making

• Integrated content strategies that ensure consistency across campaigns, channels, and audiences

Whether you’re launching a campaign, rebranding, or scaling your content engine, I’ll help you tell your story in a way that resonates—and converts.

Book a consulation directly with me, or contact me to learn more.

Book a free 20-minutes consultation on ITSPmagazine Studio for even more branding and marketing advisory options.

Shape the conversation. Tell stories that stick.

I write articles that bridge the gap between industry insight and human relevance—translating technical ideas into narratives that resonate with decision-makers, peers, and the public.

Through my work with ITSPmagazine and other platforms, I cover cybersecurity, AI, risk, innovation, music, and the human impact of technology. I also ghostwrite executive articles, op-eds, and brand pieces that amplify voice, build personal brand, and sharpen message.

Services include:

• Feature articles and editorial series exploring key topics in tech, business, operations, and culture

• Executive ghostwriting for blogs, LinkedIn posts, and contributed articles

• Brand storytelling that moves beyond buzzwords to substance

• Narrative development and coaching for leaders looking to create a personal brand while owning their message

If you’ve got a story to tell but need help telling it, I’ll help you say what matters, in a way that matters.

Book a consulation directly with me, or contact me to learn more.

Book a free 20-minutes consultation on ITSPmagazine Studio for even more branding and marketing advisory options.

Bring your stories to life—on mic, on stage, or onsite.

Whether in front of the camera or behind the scenes (even in Chatham House Rule settings), I design, develop, and host conversations that inform, engage, and connect.

As the founder and voice behind shows like Redefining CyberSecurity, Music Evolves, and Random & Unscripted, I craft and lead interviews that break through the noise, covering everything from AI and cybersecurity to operations, culture, creativity, and innovation.

I also host and moderate:

• Webinars and live panels for cybersecurity companies and media outlets

• On-location event briefings at conferences like CES, NAMM, RSAC, Black Hat, and other industry/sector summits

• Executive engagements, facilitating customer advisory board deep-dives and discussions for internal customer/product alignment

• C-suite conversations for brand storytelling, customer showcases, use cases, and testimonials

• Custom video podcast series designed to build audience, brand authority, and ongoing engagement

Let’s create conversations that people actually want to hear… and remember.

Book a consulation directly with me, or contact me to learn more.

Book a free 20-minutes consultation on ITSPmagazine Studio for even more branding and marketing advisory options.

Consistent messaging and positioning throughout your entire set of content and communications is critical.

These components become the common thread through which all of your web content, sales plays, marketing collateral, and all other forms of communications are developed. We can help with the creation of your content and communications:

• White Papers: Technology-focused thought leadership assets, custom content & layouts

• Case Studies: Client-based assets, interviews performed, and quotes garnered

• Solution Briefs: Solution/Partner-focused assets, custom content & layouts

• Competitive Briefs: Competitive-focused assets, analysis, tests, content, and matrices

• Newsletters: Complete newsletter programs, articles, ghostwriting, and email campaigns

• Website Content: Complete site content, product/solution content, and collateral/assets

• SEO Content: Search engine optimized content, keyword selection, managed analytics

• AIO Content: Structured and discoverable content designed to surface in AI-driven results and smart assistants

• Email Marketing: Integrated email campaigns, text/html, email services provided

• Blog Marketing: Custom blog content, blog distribution, social networking enabled

• Press Releases: Press release creation, industry-specific wire posts, SEO-enabled posts

• Data Sheets: Product & business-focused assets, custom content & layouts

• Brochures: Company-oriented assets, mission, branding, messaging, and positioning

• News & Opinion Articles: Custom articles, ghostwriting, and pitches to publications

• Audio & Video: High-quality audio and video creation, social media distribution

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