You Shot the Arrow. The Bow Went With It.
Lens Four Analysis, AI Strategy, Healthcare Security, AI & Innovation, Data Governance, Program Management Sean Martin Lens Four Analysis, AI Strategy, Healthcare Security, AI & Innovation, Data Governance, Program Management Sean Martin

You Shot the Arrow. The Bow Went With It.

At RSAC 2026, six hundred vendors competed for attention with nearly identical claims. A Forrester analyst couldn't tell them apart. Neither could the buyers. Sean Martin examines how the cybersecurity industry's lead-generation-driven messaging is producing false confidence, paralysis, and business misalignment — and what vendors, buyers, and the market need to do differently.

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The 72-Minute Gap: What the Breaches, the Vendors, and the Messaging Are Actually Telling Us
Lens Four Analysis, Cybersecurity, Market & Innovation Sean Martin Lens Four Analysis, Cybersecurity, Market & Innovation Sean Martin

The 72-Minute Gap: What the Breaches, the Vendors, and the Messaging Are Actually Telling Us

AI-driven cyberattacks now move from breach to data exfiltration in just 72 minutes. Meanwhile, one CISO has already eliminated the entire SOC team, replacing it with AI-powered automation. In this Lens Four analysis, Sean Martin examines what the latest breach data, vendor moves, and industry messaging are actually telling security leaders — and what it means for cybersecurity programs, budgets, and strategy in 2026.

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