You Shot the Arrow. The Bow Went With It.
Lens Four Analysis, AI Strategy, Healthcare Security, AI & Innovation, Data Governance, Program Management Sean Martin Lens Four Analysis, AI Strategy, Healthcare Security, AI & Innovation, Data Governance, Program Management Sean Martin

You Shot the Arrow. The Bow Went With It.

At RSAC 2026, six hundred vendors competed for attention with nearly identical claims. A Forrester analyst couldn't tell them apart. Neither could the buyers. Sean Martin examines how the cybersecurity industry's lead-generation-driven messaging is producing false confidence, paralysis, and business misalignment — and what vendors, buyers, and the market need to do differently.

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